Marketing and Communication
All organisations need to communicate their services and information effectively to their stakeholders. Failure to ensure that information reaches their target market can affect everything else you do. For governing bodies their primary output is information rather than products and effective marketing and communication is essential. The information and links available in this section will assist you with the delivery of this information, from how to create newsletters to developing websites and dealing with the media.
Communications and Marketing
Communications and Marketing Plan (WCVA) Creating Effective Marketing and Publicity Materials (WCVA) Preparing Newsletters (WCVA) Working with the Media (WCVA) Effective Press Releases (WCVA) The Annual Report (WCVA) 
Make the Most of your Annual Report (Media Trust)Website Development and Maintenance (WCVA) Getting your Website Noticed (Media Trust) Accessible Formats and Languages (WCVA) Developing a Communications Strategy (Media Trust)Public Relations
Top PR Tips (Media Trust) Writing a News Release (Media Trust) Sample News Release (Media Trust)Dealing with the Media
Compiling a Media List (Media Trust) Establishing Contact with a Journalist (Media Trust) Generating Local Media Coverage (Media Trust) Giving a Media Interview (Media Trust)Back to Guidance and Governance
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